Four Personas mapped provide meaningful archetypes which we could use to assess our design development against. The methods used was the "Goal-directed Personas" to examine the process and workflow that our user would prefer to utilise in order to achieve their objectives in interacting with the product.
User journey mapping created a timeline of all touch points between our personas and the organization, including all channels they happen in. These user journey maps help your company gain insight into how users experience your product, based on their unique motivations and goals. During the process we were able to uncover the User Context, Motivations and Pain Points.
With our high fidelity prototypes we were able to cover not only the user interface (UI) of the product in terms of visuals and aesthetics, but also the user experience (UX) aspects in terms of interactions, user flow and behaviour.